At Specialized, they talk about bikes being their religion. One test ride, and you’ll know what they mean. These folks are serious about building truly exemplary bicycles, from entry level to the high end. Founded in 1974 by Mike Sinyard, Specialized has become an international leader whose bikes are sold in 35 countries around the world. To a whole lot of very happy customers.

Whether on the playground, the neighborhood streets or the BMX track, the kids’ bikes built by Specialized achieve the same standards for toughness and value that their grownup bikes do.

And that’s saying something.